When I was approached by the effervescent and very convincing Jenna from Back The Bride about being the photographer for a branding brainchild she had, I really didn’t have to give it much thought before going all-in. Jenna had a brilliant vision for a day of mini shoots at Fox and Finch studio for talented women-owned businesses who need to take the plunge and invest in their image. Truly revolutionary! The day finally arrived and was A BLAST!!! We had a variety of amazing ladies come in, get hair and makeup done on-site, and each and every one of them truly slayed when it was their turn in front of the lens. I am happy to say I’ve made some new friends and I’ve truly been inspired by what each of them brought to the table. For anyone reading and intrigued, I don’t think this will be the last one, so keep following for info on the next one of these events or reach out to book your own branding session!
In a world where more and more shopping is done online, customers want to see what they’re buying, and they want it to be accurate! Customers need to be informed while they browse, and good photography can emphasize the quality and provide essential visual information on the product. Ensuring that you have consistent and accurate photography will yield more sales and less returns.
You can tell a storyand build your brand with your visual content. Good photographers will understand how to execute images that will put your products and your personality in the best light… literally. Building a cohesive look, one that reflects the most important aspects of your brand that you want to communicate to your customers, is essential, and a talented photographer will have the skills to make this happen.
Attention spans are short, and the first impression is more important than ever. Visual content is the first thing your customers will see when they land on your website or social media profile, you need to make sure it makes the right impact. Make sure that you are captivating your audience in a positive way, make them stop their scroll!
When aiming to come across as polished and professional, you need the photography to match. Customers are less likely to be impressed by that poorly lit phone snap or selfie. Most people are more likely to take you seriously with well-styled portraits, high quality product imagery, and they will also be more likely to share your content, which is always a good thing!
Brand and Product photography is a must for a successful business in 2023, do your customers and yourself the service of letting them get to know your story and your value!
For more information on how Petra Somers Photography can help take your brand to the next level, use the contact form, email me at email@example.com and follow me at @petrasomerscommercial on Instagram!